For another year running, ISM 2018 shows that continues to be the benchmark European trade fair in sweets and snacks. The numbers for this edition are very positive, with over 20,000 visitors and professionals coming from a total of 325 exhibiting companies with 33 different nationalities. It is without a doubt the best opportunity to find new products and proposals at the best showcase of the year.
Our stand received more visits than in the last edition, which allowed us to present our proposals for the Halloween and Christmas 2018 campaigns. This year we proposed putting more emphasis on our Cake Design range, as we are continuously expanding the items in this range with new products, both licensed and unlicensed. This idea was well accepted by our visitors, above all those that distribute over large surface areas.
The world of licenses has very good expectations for 2018 since it continues to be the most demanded area by distributors, retail shops, etc. Even though it is true that there is no reference license as happened in other years, without a doubt the strongest will be Pj Masks, Paw Patrol, Shimmer & Shine, Ladybug and Star Wars.
Sweet Press was at our stand interviewing Juan Antonio Gonzálvez, Commercial Director of our Exporting Department. Follow the link here.